Big changes can be scary, and often require a lot of work. In August a second dog joined our family – a little firecracker named Jinny who, while sweet and affectionate and adorably puppy-ish, certainly requires a lot of work.
Perhaps our first dog was an especially chill puppy, or perhaps this one is especially high strung (I suspect the latter), but whatever the reason, she challenges us every day to look past that moment’s bad behaviour to remember that someday, one day, she has the potential to become “a good dog.”
The big changes you see in this issue of Seaside were also, as you can imagine, a lot of work. We started working with the very talented and creative Reuben Butterfield of mBrand months ago, after Sue woke up one morning with the epiphany that it was time to give the magazine a new look. Reuben crafted a version of the magazine he felt would give our readers a great, readable, refreshed appearance, without losing the community feel and focus we are known for. We went back and forth for some time, finetuning and adding to his vision until it was “just right” and the product you now hold in your hands.
“A lot of work” doesn’t begin to cover what the team at Seaside, plus Reuben, has done to bring this to light, but, just like bringing a new puppy home, it’s been a labour of love. With every frustrating task, late night and “still not quite right,” we had to look ahead to what we were all striving toward.
We are so thrilled to introduce our readers, clients and community to the new Seaside Magazine. We hope you enjoy reading it as much as we enjoyed creating it for you.
Happy New Year!
Allison Smith, Editor-In-Chief
Photo Janis Jean
Clothing Moden Boutique
