For our 9th annual Seaside Magazine Woman to Watch contest, we’ve revamped our criteria and judging process, and increased the prize package available to the winner! Inspired by the popularity of CBC’s The Dragon’s Den, and confident in the entrepreneurialism of our business community, we decided to introduce a “Pitch Off” this year. Women were encouraged to nominate themselves, and answered a series of questions to help us assess their business idea, plan and passion. We had a large number of applications and it was no easy task narrowing it down to the shortlist of 10. Well done to everyone who entered. The winner will be awarded at an event in March, and announced in the April issue. Meet the Judging Panel, and Sponsors, of this year’s Woman to Watch Contest:
Erin Brocklebank, Vice President, Holy Cow Communication Design Inc. Beyond offering a valuable product or service, a business needs to know their market. Everything begins and ends with the consumer – if you have the consumer wrong, you’ll have everything wrong. I’m looking to see how well each candidate understands her customers’ true needs and desires, because that’s how she will cut through the noise, connect with people, and find success. Good luck, everyone!
Lorena Milkert, Director Retail and Business Banking, Island Savings, a division of First West Credit Union. Primarily I’m looking for the passion and belief in their business idea and the why behind it. Passion and belief fuels the dedication, resilience and hard work that its going to take to make it. In addition, a well thought out business plan showcasing why their idea will benefit their market. Understanding what sets them apart from known and unknown competitors; what is their competitive advantage, and ultimately am I excited to purchase?
Caitlin McKenzie, President & CEO, Monk Office. From the applicants, I’ll be looking for authenticity, passion, creativity and practicality. I want to see the pride, keenness and determination shine through. It can be difficult to be different these days and that can be daunting. Showing up with your best foot forward and your personal experience or journey on your sleeve always seems to help set you apart from the others.
Kim Say, Community Recreation Coordinator (Adult Programs), Panorama Recreation. For the 2020 Women to Watch I’m looking for a passionate and inspirational entrepreneur. An applicant with good energy and on trend ideas with a community lens will stand out. I’m looking to see sustainable and viable business plans that are impactful to those that live on the Saanich Peninsula.
Sue Hodgson, Owner and Publisher, Seaside Magazine. My favorite book is Purple Cow by Seth Godin … he says: “Cows, after you’ve seen one or two or 10, are boring. A Purple Cow, though now that would be something; it would be phenomenal, counterintuitive, exciting … remarkable.” Of course another important “P” word is passion, and it’s a must in being an entrepreneur. Be the most passionate purple cow that you can and be remarkable!
