– by Doreen Marion Gee –
This is part of a rotating series of articles on members of Sidney Meet Up, featuring people in business on the Saanich Peninsula.
One starry night in October, there was magic in the air. Happy people received Crystal Awards for Business Excellence from the Saanich Peninsula Chamber of Commerce in a ceremony at Butchart Gardens. Norma Jeans’ Closet, a little funky boutique in downtown Sidney, received “Honourable Mention” in the “New Business of the Year” category. It is quickly becoming the talk of the town.
Norma Jeans’ Closet has a definite vibe, a sense of razzle-dazzle and glamour. A part of “Upstairs on Beacon,” Cheryl Young’s consignment boutique is a feast for the eyes – creative, colourful, imaginative. Splendid eye-catching dresses, blouses, pants and coats adorn the racks; Cheryl brings in new, as new, gently used and vintage fare. There are many designer labels in her ravishing collection. The spirit of Marilyn Monroe sashays through the shop: her legendary face is on new exquisite designer pillows, sweaters, duvet covers, curtains and glasses. Fascinating novelties abound: a ’60s “peace and love” handbag, intricately designed antique watches, “fairy” art, retro lingerie, new “punk shoes” and sumptuous hats and purses. The owner’s jewelry collection must be seen to be believed. An elegant eagle with bright red stones, trailing a glistening golden chain, takes flight from its glass cage. The shop features a brand new line of high-end lustrous designer jewelry.
“We don’t sell jeans or sweat pants,” says Cheryl. Whenever I enter Norma Jeans’ Closet, “deluxe quality” resonates from every corner. Every dress, home décor item and handbag is in perfect mint condition and new clothes are from high-end racks. Magnificent vintage gowns with rich intricate designs, colours and patterns are simply breathtaking. They are in surprisingly new condition. The dedicated craftsmanship of a past glorious era is alive and well at Norma Jeans’ Closet.
Cheryl loves to entice people into her store with special goodies for valued customers. A photo of Norma Jean in a handsome frame is yours with a special shop promotion. Every woman needs a killer black dress in her closet; on “Black Fridays,” a sweet deal at the boutique will make you unforgettable. Also be sure to check out “Vintage Tuesdays.” Norma Jeans’ Closet is also involved in humanitarian enterprises: by selling handmade clothing from Nepal, the boutique is supporting Nepalese children in attaining an education.
Norma Jeans’ Closet is also one of the businesses within the “Sidney Meet Up” business network. This popular local group of energetic entrepreneurs also won a Crystal Award on October 22nd for their “Contribution to the Community.” They have hosted 18 fundraisers to help and support local people and enterprises.
It seems that Norma Jeans’ Closet is the “talk of the town” in more ways than one.
Contact: http://www.normajeanscloset.net/norma_jeans_bling.html.
